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Articles by 张玉

Browse 3 New Distribution articles by 张玉.

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Management & Methods

17-Year-Old Expiring Products: Four Ways to Deal with Them!

Expiring products are a headache for distributors. How to handle them has always been a tough problem. Conventional methods like bundling, discount sales, and plaza promotions are rigid and lack appeal, failing to get good market feedback. Recently, reporters learned that some distributors are thinking creatively, modifying conventional approaches to fully utilize the final energy of expiring products and create as much added value as possible. They are turning them into promotional resources to boost brand reputation, strengthening terminal cooperation, enhancing employee benefits, and expanding sales channels.

张玉
Retail Formats

Youyou, Jinzai, Zhou Hei Ya... 'Spicy' Forces Break Regional Barriers, Ushering in Rapid Expansion

According to the latest data from JD Super, leisure meat products are showing a good development trend with strong momentum. Market research indicates that 'spicy' has become an indispensable flavor. With upgraded consumer demand, the spicy meat product market is also taking on a new look. Cultural integration is bringing regional specialties to the national stage.

张玉
Brand Marketing

Fierce Brand Competition Makes Channels a Hot Commodity! Distributors Building Their Own Terminals Face Challenges

As brand competition intensifies, channels have become a hot commodity, prompting many distributors to build their own retail terminals. However, this strategy is fraught with difficulties, including high complexity, professional talent shortages, and financial risks, requiring careful consideration and preparation.

张玉