Brand Marketing
Distinguishing "Cannot Do" from "Will Not Do" in Marketing Execution
In marketing practice, many managers habitually use pressure to boost team efficiency, constantly asking subordinates "Why didn't you do...?" without caring about the real reasons. Often, the cause is that subordinates "cannot do" rather than "will not do." The author argues that if a marketing manager overly relies on pressure management and ignores the reasons behind "not doing," failing to recognize "cannot do" from "will not do," it will lead to serious side effects in management.
Jason