Articles by 元宝的奇思妙想

Precise Observation | 2020 Consumption Trends: The Largest Innovation Cycle in the Food Industry Is Coming

In 2019, the health industry faced a downturn, but brand innovation remained vigorous. Driven by the internet, new brands that fully leveraged traffic dividends achieved the fastest growth in history. Amid competition from emerging brands and various internet-famous products, traditional leading brands also stepped up their efforts to solidify their market positions, leading to a vibrant scene of innovation in the health and functional markets. As witnesses to the accelerated innovation cycle, Wu Wanrong, Director of Brand Marketing and Communications at Tmall, and Shi Qiwei, General Manager of Xiaohongshu, both shared this view.