Articles by 史顺海

In the New Retail Era, How Should FMCG Companies Transform Their Marketing Strategies?

At the Alibaba Cloud Computing Conference in October 2016, Jack Ma first proposed the concept of 'New Retail.' But what exactly is New Retail? Many people think of emerging sales channels like e-commerce, community group buying, and livestream selling, but it is far more than that. For example, when you browse or view something on a mobile web page, other platforms push related information to you—this is 'big data' and 'cloud computing,' which can precisely grasp consumer information and needs, and accurately push products to consumers.