Capital, Earnings & M&A
"Yilite: The 'Saishang Maotai' Aspires Beyond 'Small and Beautiful', but Falls Short"
In 1955, soldiers stationed in Xiao'erbulake Town, Xinjiang, brewed the first pot of liquor on the grassland with rudimentary equipment, marking the beginning of the liquor-making industry in Xinjiang and the start of Yilite's development, known as 'Xinjiang's First Liquor' and 'Saishang Maotai'. Recently, Yilite disclosed its 2023 annual report and 2024 first-quarter report, with net profit doubling in 2023. However, despite a 105.53% increase in net profit, it has not yet returned to 2020 levels, and issues such as missed targets, poor expansion outside Xinjiang, and low gross margins persist.
吴晓薇