Brand Marketing
Plagiarism, Feuds, Breakthroughs, and Deep Cultivation: A Review of Major Events in the Beverage Industry in 2018
As 2018 draws to a close, the beverage industry has seen brands like Luckin Coffee surge with aggressive expansion, while Answer Tea faced trademark issues despite its viral popularity. The year also witnessed capital cooling, brand battles, the rise of The Alley, and the industry's shift towards deeper cultivation and overseas expansion.
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