Brand Marketing
From Internet Sensation to Lasting Brand: A Roadmap for New Consumer Brand Value Breakthrough
In 2022, new consumer brands will face a major reshuffle. With platform dividends fading, customer acquisition costs rising, and the capital market cooling, new brands that have used traffic to create hit products and complete the 0-to-1 stage will face a crucial challenge: how to break through the GMV-oriented growth model, enhance core value, and truly embark on brand building. As a non-typical brand professional with an economics background, systematic international MBA training, and entrepreneurial experience, I have been thinking since last year about constructing a practical brand system for emerging brands.
Eva