Brand Marketing
A 30-Billion-Yuan Blue Ocean: What Kind of Business Are Expiring-Food Stores?
A bottle of French Perrier water, normally priced at 12.8 yuan, sells for 5 yuan here; a can of Lay's chips, usually over ten yuan, can be bought at half price. Expiring-food stores, represented by HotMaxx, are sweeping through first-tier cities like Beijing, Shanghai, and Guangzhou. According to iiMedia Research, China's total snack sales reached 3 trillion yuan in 2020, implying a potential market supply of at least 30 billion yuan. With such promising prospects, capital has poured in. In 2020...
李树烽