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The Spring of Baijiu Going Global in the 'Low-Alcohol Era'
With the gradual relaxation of China's epidemic prevention policies, market expectations are optimistic, especially for the recovery of the consumer sector. Baijiu, as an important carrier of traditional Chinese culture, plays a crucial role in the consumer market. Although Baijiu in the primary market has not been favored by capital recently, the secondary market shows continuous favor, with the sector rising 6.94% in the past week and 19.30% in the past month. However, the export performance of Baijiu remains lackluster, and the article suggests that low-alcohol Baijiu may be the key to successful international expansion.
编辑部As COVID Lockdowns End, How Will Local Life Services Recover?
Under the pandemic, local life services have been the hardest-hit sector. However, as lockdowns end, the more necessity-driven and convenient commercial district economy, especially community-based economy, is visibly recovering faster. According to Huike Cloud, among the top 100 commercial districts in 36 key cities by passenger flow growth compared to 2019, community-based winners accounted for over 40%, followed by office-based (30%). According to Winshang, in 2019, vacancy rates for city-level and district-level commercial districts were similar at 7.2% and 7.1%, but by 2021, district-level vacancy was 10.7%, much lower than city-level (13.5%), with second-tier cities performing prominently.
编辑部Interview with Zong Fuli: The 'New Consumption' Transformation of Emerging and Established Brands
2020 was a breakout year for China's new consumer brands, driven by consumer demand outpacing supply. Zong Fuli, president of Hongsheng Beverage Group and brand PR director of Wahaha, discusses how both emerging brand KellyOne and established brand Wahaha have evolved by focusing on consumer needs and innovation.
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