According to data, in 2016, China's B2B transaction volume reached 15 trillion yuan, with a growth rate of 21%, and revenue reached 177.2 billion yuan, with a growth rate of 30%, showing stable development. By the end of 2017, the trend of B2B industry specialization became more evident, with continued efforts in segmented fields. Meanwhile, the B2B industry began to integrate industrial and supply chains, aiming to build an ecosystem loop through integrated coordination. In this process, B2B companies are increasingly relying on third parties to enhance overall service experience. As a third-party supply chain delivery service provider, Yunniao Technology's CEO Han Yi shared the journey of using technology to lighten logistics in tandem with B2B development.
Logistics is a powerful "logistics" guarantee for the development of B2B industry I believe that in the current B2B industry, whether still focusing on offline efforts or using internet technology to build online platforms, it is inseparable from manufacturers, channels, terminals, and other links. As an important link connecting all parts, logistics supply chain is irreplaceable. Moreover, we all know that B2B industry is mostly physical transactions; without logistics, physical transactions cannot be completed.
There is data showing that logistics supply chain accounts for nearly 30% of enterprise operations. The circulation efficiency of logistics supply chain affects the speed of capital turnover, inventory reduction frequency, and operating costs. The delivery efficiency and quality of logistics supply chain also affect the service experience of enterprises. This year, we have seen rapid development of new retail. Now terminal scenarios are closer to consumers, with more delivery points, which means consumer behavior has become more frequent and fragmented, putting forward higher frequency, smaller batch, and faster replenishment demands on the supply chain.
The logistics supply chain involves many links, but by optimizing logistics management, we can reduce excessive manual intervention, streamline processes, effectively reduce logistics costs, improve efficiency, ultimately increase overall profit margins, and enhance competitiveness. Therefore, logistics supply chain has become an indispensable logistical guarantee for the rapid development of B2B industry.
"Different trades are separated as by mountains," solving logistics pain points is not easy Now many companies are aware of the importance of logistics and have elevated logistics management to an operational strategy level, seeking innovation and breakthroughs. However, logistics supply chain management has its own professional barriers, involving physical flow, information flow, capital flow, and other aspects. For example, the physical flow of the supply chain involves many transaction links, and we must consider logistics efficiency, service level, cargo damage and loss, logistics rates, and other issues. In terms of information flow, we need to consider information transparency, information symmetry, and the utilization of logistics data. From the perspective of capital flow, we need to consider the payment cycle length, logistics costs, etc., which all test professionalism. In actual operation, handling details such as insufficient capacity due to increased orders and imperfect route planning is also time-consuming. To manage the logistics supply chain well, these pain points must be solved. But B2B companies focus on their own industries, and managing logistics is very difficult.
Using technology to lighten logistics and empower B2B enterprises Now we see some large B2B e-commerce platforms like Alibaba using their technical strength to upgrade logistics supply chain models. Alibaba's Cainiao platform is already using technology to help merchants and couriers allocate inventory more effectively and optimize delivery routes. But for most B2B companies, there is no need to venture into an unknown industry; many are seeking help from third-party logistics companies. As a third-party same-city supply chain delivery platform, Yunniao Technology currently covers more than 20 cities nationwide, serving over 10,000 enterprises. We have provided relatively complete solutions for B-end enterprise logistics management.
Based on its technological strength, Yunniao Technology, after clarifying information such as the front-end consignee, type, volume, weight, delivery address, and delivery time, translates any logistics behavior into logistics orders. It reconstructs and upgrades each segment of the logistics supply chain, including warehousing, capacity matching, in-transit, control, and delivery, through technology, providing a complete set of services from front-end to terminal, using deterministic services to solve B-end customers' needs in all aspects of the logistics supply chain.
For example, one of our technology products, the "Bird Eye System," provides full-process automation services. It reduces manual intervention, lets machines manage, achieves finding and managing vehicles anytime, anywhere, and enables optimal and efficient capacity matching. Before leaving the warehouse, it optimizes scheduling and line arrangement systems, providing efficiency improvement methods for each link. When city distribution is in transit, the "Real-time Delivery Dashboard" of our "Bird Eye System" tracks delivery trajectories and monitors order delivery status, ensuring delivery efficiency and quality again. Another technology product of Yunniao Technology, the "Lark Engine," is an intelligent capacity system for city distribution. It combines massive data to create precise profiles for customers and drivers, performs intelligent capacity matching and pricing, and can recommend more efficient delivery time slots based on urban traffic data, further improving city distribution efficiency and quality.
On the basis of improved technical means, we have also launched the "Multi-point Order Distribution" model to meet various personalized needs. "Multi-point Order Distribution" can choose to charge by ticket, piece, or basket based on actual conditions such as cargo type, volume, and weight, and then provide services such as advance reservation, route optimization, and capacity arrangement according to city distribution needs, optimizing delivery processes and reducing overall transportation costs.
Yunniao Technology was established at the end of 2014, and it has been nearly three years since then. During these three years, we have used technology to provide the most direct solutions to logistics pain points, contributing our technological strength to building a new B2B supply chain ecosystem and transforming traditional logistics models. But we will not stop here. In the future, Yunniao will continue to rely on continuous innovation to adapt to the development trends of the times.
Technology is only a means; only by making good use of it can it become a tool!
The 2017 (3rd) FMCG + Internet Conference will be held in Chongqing in November 2017. The conference will closely focus on the theme "New Forces, New Ecosystem," inviting 1000+ distributors, 500+ brand owners, founders of 200+ B2B platforms, and 100+ investment and financing institutions to jointly explore a new chapter of cross-border integration!
Click the link below to review the highlights of the 1st and 2nd FMCG + Internet Conferences:
2016 "FMCG + Internet" Summit Forum
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