Source | Pet Business Insight ID | gh_88102aa4d356 Author | Pet Business Insight
In the first half of 2025, the competitive landscape of China's pet market has become clearer through continuous evolution, and the leading position of domestic brands has been firmly established. As the semi-annual reports of major pet listed companies have been released one after another, a new industry report card is presented to us. Based on this, the author has compiled a TOP10 list of domestic pet listed companies for the first half of 2025 based on publicly available financial data. From the latest financial data, the ranking of domestic pet listed companies (food and supplies) shows both stability and hidden changes. A New Industry Track Under 'One Superpower, Multiple Strong Players' From the statistical results, the TOP10 domestic pet listed companies are: Gambol Pet, Zhongchong (China Pet Foods), Tianyuan Pet, Health and Happiness Group, Yiyi Shares, Yuanfei Pet, Peidi (Petpal) Pet, Youpai Shares, Lusi (Lusi) Shares, and Langnuo (Lonn) Pet. Using 2 billion yuan and 1 billion yuan as dividing lines, the current domestic pet listed companies can be divided into three tiers. First, the 2 billion+ tier led by Gambol Pet, with Gambol Pet and Zhongchong ranking first and second, with revenues of 3.221 billion yuan and 2.432 billion yuan respectively; Tianyuan Pet ranks third with 1.435 billion yuan in revenue. The second tier hovers between 1 billion and 2 billion yuan, with Health and Happiness Group (pet business), Yiyi Shares, and Yuanfei Pet at 1.079 billion yuan, 888 million yuan, and 792 million yuan respectively. Peidi Pet, Youpai Shares, Lusi Shares, and Langnuo Pet are all below 1 billion yuan, belonging to the third tier, with revenues of 727 million yuan, 576 million yuan, 391 million yuan, and 138 million yuan respectively. In terms of performance, most companies recorded revenue growth. Specifically, in the first half, Gambol Pet and Zhongchong saw the fastest revenue growth, with increases of 32.72% and 24.32% respectively; Langnuo Pet, Youpai Shares, and Lusi Shares saw growth of 21.16%, 13.67%, and 11.32% respectively. Peidi Pet experienced a decline of -13.94%. It is worth noting that in the first half, Gambol Pet achieved revenue of 3.221 billion yuan. If this trend continues in the second half, Gambol Pet will exceed the 6 billion yuan mark. Meanwhile, Zhongchong's revenue in the first half was 2.432 billion yuan, and there is a chance it will exceed 5 billion yuan in the second half. Overall, although the list of leading listed companies is relatively stable, based on the performance in the first half of 2025, the differentiation among leading domestic enterprises is intensifying. The past 'duel of two giants' has been broken, with Gambol Pet pulling ahead due to its brand advantages, and the market is rapidly evolving into a new stage of 'one superpower, multiple strong players'. In summary, with local brands fully dominating, the competitive dimensions of China's pet market have been upgraded. The previous growth model relying on channel dividends or a single hit product is facing severe challenges. Competition among enterprises has deepened to a comprehensive contest of brand mindshare, profitability, and supply chain efficiency. To stand out in this reshuffle, building a strong brand moat with technological innovation as the core may be the fundamental key to 'breaking through'.
New Industry Landscape Under Consumption Upgrade and Policy Support
Driven by both consumption upgrade and policy support, the future blueprint of China's pet market is becoming clearer and brighter. With the rapid expansion of the younger generation of pet owners, coupled with the comprehensive leap of pet consumption from 'basic functional satisfaction' to 'emotional companionship + intelligent services', domestic pet brands have ushered in unprecedented development opportunities. According to the '2025 China Pet Industry White Paper (Consumer Report)' and the '2025 Pet Industry Consumption Trend Report', the proportion of pet owners born in the 1990s and 2000s has exceeded 60%, and they are more willing to invest in high-end staple food, functional snacks, pet health products, and smart pet devices. At the same time, emerging services such as pet medical care, insurance, and psychological care are gradually becoming popular consumption hotspots. The rapid development of e-commerce, live streaming, and social platforms provides natural advantages for domestic brands in channel expansion and user mindshare building. In addition, strong policy support has also laid a solid foundation for the development of local pet enterprises. For example, Shenzhen Luohu District, Zhejiang, Shandong and other places are actively promoting the construction of pet industrial parks, providing tax reductions, site concessions, and R&D subsidies for resident enterprises; in addition, local governments also encourage enterprises to layout overseas production capacity to reduce tariff costs, and through policy preferences to support technological innovation and talent introduction, creating fertile soil for high-quality industry development. Although domestic pet brands still have a significant gap compared to international super brands like Purina, from a development perspective, in just three years, leading enterprises have emerged in various segments such as pet staple food, nutritional products, snacks, and animal health, and have achieved significant breakthroughs in technology R&D and brand building. Now, domestic brands have matched international brands in diversity and comprehensive strength, which is clear evidence of their progress. The pet industry is in a period of rapid development, with the penetration rate of pet ownership steadily increasing. The next five to ten years will still be a window of industry dividends. With the dual benefits of policy and market, China's pet track is bound to give birth to ten-billion-yuan enterprises and brands, ultimately creating its own 'super brands'.