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1. Discounted Sales Key Point: Direct price discount on the product. Example: Discount sales, markdown sales. Analysis: Profit loss, vicious price competition.
2. Gift with Purchase Key Point: Provide additional gifts, bundle sales, ensure quality, grade match, and item suitability. Example: Restaurant consumption, free small cake or chocolate. Analysis: "When the city gate catches fire, the fish in the moat suffer" – collateral damage.
3. Cash Rebate Key Point: Cash refund after purchase. Example: Spend 500 yuan on dining, get 50 yuan back. Analysis: Separate revenue and expenditure, tax avoidance, handling risk.
4. Voucher Discount Key Point: Discount with coupon, ticket, or certificate. Example: Use a coupon or other token to get a certain discount. Analysis: Distribution control, validity period, discount level, actual value.
5. Points Purchase Key Point: Redeem or get discounts after reaching points or quantity. Example: Collect 10 stamps from hotel/restaurant to redeem an English afternoon tea. Analysis: Increases customer purchase intention.
6. Joint Promotion Key Point: Direct price discount. Example: Hotel and wedding photography joint promotion; hotel and travel agency package City Tour. Analysis: Mutual benefits, unified service target.
7. Free Trial Key Point: Provide trial products. Example: Trial stay in a room; free tasting of meals, takeaway bread, cakes, etc. Analysis: Try and accept, consumption experience, direct feeling.
8. Sweepstakes Key Point: Participate in a lottery with purchase, draw on-site or centrally. Example: Chance to win a luxury car with accommodation or dining. Analysis: Issues of coverage and winning rate; credibility and fairness.
9. Prize for Participation Key Point: Set up activities, reward participation. Example: Fill out a customer comment card or quiz card to enter a draw. Analysis: Can target both customers and non-customers.
10. Game Participation Key Point: Participate in organized games for a chance to win gifts. Example: Hotel activity quizzes, product quizzes, secret codes, etc. Analysis: Arouse consumer enthusiasm.
11. Competitive Activities Key Point: Participate in competitions to win prizes. Example: Dart throwing, dice rolling, wheel spinning contests. Analysis: Arouse consumer enthusiasm.
12. PR Sponsorship Key Point: Sponsor social welfare and major events. Example: Poverty relief and student aid, Hope Schools, sports events, charity activities. Analysis: Expand brand awareness and increase public affinity.
13. On-site Demonstration Key Point: Display unique products in important venues. Example: Model and unique product display booths, travel fairs and expos. Analysis: Experience product features, but high cost of on-site display activities.
14. Customer Membership Club Key Point: Provide existing customers with a sense of belonging, more services, and discounts. Example: Restaurant membership club, VIP customer club. Analysis: Enhance sense of belonging, brand pride, show status or difference, get better service and value.
15. Personnel Promotion Key Point: Set up dedicated promotional staff in hotel lobby or restaurant. Example: Promoters, wine promotion ladies, etc. Analysis: Expand product information, increase customer awareness, dynamic face-to-face communication.
16. Distributor Policy Incentives Key Point: Provide more policy incentives or packaging policies to online sellers or travel agencies. Example: Provide commissions, room vouchers, or dining vouchers as rewards. Analysis: Increase distributor enthusiasm, flexibly use policy tools.
17. Bundled Sales Key Point: Bundle products with other products or services. Example: Hotel offers one-night stay with two meals, or room with free spa. Analysis: Leverage bundle pricing and channel advantages to boost sales, but with relatively larger price concessions.
18. Limited-time Special Supply Key Point: Special price or free sales at specific times and stores. Example: First 10 dining guests each day get 50% off. Analysis: Attract consumer attention, increase visibility and news effect.
19. Service Measures Key Point: Provide more services and higher service commitments. Example: Airport pickup, city tours. Analysis: Enhance brand image through service, be responsible to customers.
20. Old Customer Follow-up Key Point: Regularly follow up with old customers, track service. Example: 24-hour phone follow-up, mail, personal visits, free small cakes, etc. Analysis: Retain and serve old customers well, increase repeat customers and referrals, attract new customers.
21. Social Hotspot Hype Key Point: Package products around social hot events for promotion. Example: Michael Jackson's Dangerous Tour, Pavarotti's Classic Night. Analysis: Use hot events to expand influence and drive sales, but be careful of over-hyping and inappropriate timing, turning good into bad.
22. Product Concept Hype Key Point: Hype product functional concepts or other concepts that specific consumers are very interested in. Example: Dome bread, Portuguese egg tarts, pure milk thick toast, etc. Analysis: Expand differentiation advantage for specific concepts, but over-focusing on one feature reduces audience and requires intensive promotion.
23. Unique Selling Point Hype Key Point: Focus on hyping a single product selling point to show differentiation. Example: Hello Kitty room, free hot air balloon experience with stay. Analysis: Concentrate advantages to win differentiated customers, target specific users.
24. Customer Consumption Guidance Key Point: Provide consumption guidance, cultivate consumption and usage habits. Example: New-style Cantonese cuisine, Michelin menu. Analysis: Suitable for cultivating customers for new products and new businesses.
25. Free Consultation Guidance Key Point: Provide customers with consumption information consultation. Example: 24-hour consultation service hotline. Analysis: Provide customers with consumption demand information and help.
26. Other Innovative Promotional Strategies Key Point: New or improved effective promotional methods. Example: Hotel local traditional culture promotion, emotional promotion, etc. Analysis: Novel and unique promotional methods, better promotional effects.
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