---
title: "Key Points, Examples, and Analysis of 26 Promotional Strategies"
description: "This article outlines 26 promotional strategies, each with its key focus, examples, and analysis, covering methods such as discounts, gifts, cash rebates, coupons, loyalty programs, joint promotions, free trials, sweepstakes, and more, providing insights into their application and potential drawbacks."
author: "New Distribution"
publisher: "New Distribution"
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published: "2014-09-03"
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# Key Points, Examples, and Analysis of 26 Promotional Strategies

> This article outlines 26 promotional strategies, each with its key focus, examples, and analysis, covering methods such as discounts, gifts, cash rebates, coupons, loyalty programs, joint promotions, free trials, sweepstakes, and more, providing insights into their application and potential drawbacks.

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**1. Discounted Sales**
Key Point: Direct price discount on the product.
Example: Discount sales, markdown sales.
Analysis: Profit loss, vicious price competition.

**2. Gift with Purchase**
Key Point: Provide additional gifts, bundle sales, ensure quality, grade match, and item suitability.
Example: Restaurant consumption, free small cake or chocolate.
Analysis: "When the city gate catches fire, the fish in the moat suffer" – collateral damage.

**3. Cash Rebate**
Key Point: Cash refund after purchase.
Example: Spend 500 yuan on dining, get 50 yuan back.
Analysis: Separate revenue and expenditure, tax avoidance, handling risk.

**4. Voucher Discount**
Key Point: Discount with coupon, ticket, or certificate.
Example: Use a coupon or other token to get a certain discount.
Analysis: Distribution control, validity period, discount level, actual value.

**5. Points Purchase**
Key Point: Redeem or get discounts after reaching points or quantity.
Example: Collect 10 stamps from hotel/restaurant to redeem an English afternoon tea.
Analysis: Increases customer purchase intention.

**6. Joint Promotion**
Key Point: Direct price discount.
Example: Hotel and wedding photography joint promotion; hotel and travel agency package City Tour.
Analysis: Mutual benefits, unified service target.

**7. Free Trial**
Key Point: Provide trial products.
Example: Trial stay in a room; free tasting of meals, takeaway bread, cakes, etc.
Analysis: Try and accept, consumption experience, direct feeling.

**8. Sweepstakes**
Key Point: Participate in a lottery with purchase, draw on-site or centrally.
Example: Chance to win a luxury car with accommodation or dining.
Analysis: Issues of coverage and winning rate; credibility and fairness.

**9. Prize for Participation**
Key Point: Set up activities, reward participation.
Example: Fill out a customer comment card or quiz card to enter a draw.
Analysis: Can target both customers and non-customers.

**10. Game Participation**
Key Point: Participate in organized games for a chance to win gifts.
Example: Hotel activity quizzes, product quizzes, secret codes, etc.
Analysis: Arouse consumer enthusiasm.

**11. Competitive Activities**
Key Point: Participate in competitions to win prizes.
Example: Dart throwing, dice rolling, wheel spinning contests.
Analysis: Arouse consumer enthusiasm.

**12. PR Sponsorship**
Key Point: Sponsor social welfare and major events.
Example: Poverty relief and student aid, Hope Schools, sports events, charity activities.
Analysis: Expand brand awareness and increase public affinity.

**13. On-site Demonstration**
Key Point: Display unique products in important venues.
Example: Model and unique product display booths, travel fairs and expos.
Analysis: Experience product features, but high cost of on-site display activities.

**14. Customer Membership Club**
Key Point: Provide existing customers with a sense of belonging, more services, and discounts.
Example: Restaurant membership club, VIP customer club.
Analysis: Enhance sense of belonging, brand pride, show status or difference, get better service and value.

**15. Personnel Promotion**
Key Point: Set up dedicated promotional staff in hotel lobby or restaurant.
Example: Promoters, wine promotion ladies, etc.
Analysis: Expand product information, increase customer awareness, dynamic face-to-face communication.

**16. Distributor Policy Incentives**
Key Point: Provide more policy incentives or packaging policies to online sellers or travel agencies.
Example: Provide commissions, room vouchers, or dining vouchers as rewards.
Analysis: Increase distributor enthusiasm, flexibly use policy tools.

**17. Bundled Sales**
Key Point: Bundle products with other products or services.
Example: Hotel offers one-night stay with two meals, or room with free spa.
Analysis: Leverage bundle pricing and channel advantages to boost sales, but with relatively larger price concessions.

**18. Limited-time Special Supply**
Key Point: Special price or free sales at specific times and stores.
Example: First 10 dining guests each day get 50% off.
Analysis: Attract consumer attention, increase visibility and news effect.

**19. Service Measures**
Key Point: Provide more services and higher service commitments.
Example: Airport pickup, city tours.
Analysis: Enhance brand image through service, be responsible to customers.

**20. Old Customer Follow-up**
Key Point: Regularly follow up with old customers, track service.
Example: 24-hour phone follow-up, mail, personal visits, free small cakes, etc.
Analysis: Retain and serve old customers well, increase repeat customers and referrals, attract new customers.

**21. Social Hotspot Hype**
Key Point: Package products around social hot events for promotion.
Example: Michael Jackson's Dangerous Tour, Pavarotti's Classic Night.
Analysis: Use hot events to expand influence and drive sales, but be careful of over-hyping and inappropriate timing, turning good into bad.

**22. Product Concept Hype**
Key Point: Hype product functional concepts or other concepts that specific consumers are very interested in.
Example: Dome bread, Portuguese egg tarts, pure milk thick toast, etc.
Analysis: Expand differentiation advantage for specific concepts, but over-focusing on one feature reduces audience and requires intensive promotion.

**23. Unique Selling Point Hype**
Key Point: Focus on hyping a single product selling point to show differentiation.
Example: Hello Kitty room, free hot air balloon experience with stay.
Analysis: Concentrate advantages to win differentiated customers, target specific users.

**24. Customer Consumption Guidance**
Key Point: Provide consumption guidance, cultivate consumption and usage habits.
Example: New-style Cantonese cuisine, Michelin menu.
Analysis: Suitable for cultivating customers for new products and new businesses.

**25. Free Consultation Guidance**
Key Point: Provide customers with consumption information consultation.
Example: 24-hour consultation service hotline.
Analysis: Provide customers with consumption demand information and help.

**26. Other Innovative Promotional Strategies**
Key Point: New or improved effective promotional methods.
Example: Hotel local traditional culture promotion, emotional promotion, etc.
Analysis: Novel and unique promotional methods, better promotional effects.

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