Yesterday, Yijiupi CEO Wang Chaocheng told New Distribution that the Suzhou market is currently divided among Bestore Dianjia, Dianda, and Yijiupi, which together hold about 90% of the market, while JD and Alibaba combined have less than 10%. Therefore, the data in the article should only be used as an industry reference. Friends in Suzhou, if you have more actual information about the B2B market there, feel free to submit articles or leave comments to let us know, and we will publish it promptly. We deeply apologize for any misunderstanding caused by yesterday's graphic.
Since the first FMCG B2B platform in China, Dian Shang Hu Lian, launched in Beijing in 2008, the industry has developed for nine years. According to incomplete statistics from New Distribution, over 170 FMCG B2B platforms of some scale have emerged nationwide, including giants like JD and Alibaba, as well as Bestore Dianjia and Zhongshang Huimin, and countless local e-commerce platforms run by distributors. These platforms have different strengths and weaknesses, making it difficult to rank them with a single metric. New Distribution attempts to rank domestic FMCG B2B platforms through several dimensions, but due to limited data disclosed by each platform, we can only provide a simple ranking based on the number of cities each platform covers:
| Rank | Platform | Cities Covered |
|---|---|---|
| 1 | JD New通路 | Nationwide |
| 2 | Zhanghe Tianxia | 900+ |
| 3 | Hui Xiadan | 180+ |
| 4 | Alibaba Retail通 | 150+ |
| 5 | Yijiupi | 80+ |
| 6 | Furong Xingsheng | 70+ |
| 7 | Yunmayi | 70+ |
| 8 | Bestore Dianjia | 40+ |
| 9 | Wdian Yigou | 40+ |
| 10 | Dian Shang Hu Lian | 30+ |
| 11 | Zhongshang Huimin | 20+ |
| 12 | Dianda | 20+ |
The above statistics only include B2B platforms with business coverage in more than 20 cities. Of course, there are many excellent B2B platforms operating in single cities, such as Hunan's Xinqiao, Yunnan's Yunshangliu, Sichuan's Rongcheng Yigou, Guangdong's 1号生活 and Xingliyuan, Liaoning's Lianpin, Henan's Yubianli, Beijing's Dinghuobao, Hebei's Yundian Huli, Jilin's Sanxing Lian'gou, and Heilongjiang's Taodaoqing.
Among the 23 e-commerce platforms mentioned by New Distribution, there are various models: some are matchmaking, some are self-operated, and some are chain franchise models. These models are difficult to analyze with a single dimension. Unlike B2C, B2B emphasizes pressure in individual markets, i.e., penetration rate in a single market. This requires comprehensive evaluation through data such as GMV, covered/active store count, density, daily active transactions, repurchase rate, average order value, category transaction structure, and fulfillment costs.
In terms of pure GMV, the first tier should be Bestore Dianjia, Dian Shang Hu Lian, and Yijiupi; the second tier: JD New通路, Alibaba Retail通, and Zhongshang Huimin; the third tier: Furong Xingsheng, Dianda, Yunmayi, Xinqiao, and 1号生活. Of course, this data is still debatable.
In terms of store signing (franchise), the first tier is Meiyijia, Furong Xingsheng, and Xinqiao, each with over 10,000 stores.
Due to limited data resources, New Distribution cannot present all these indicators, but they are the true measures of a B2B platform's influence in local markets. As research deepens, we will further evaluate B2B platforms with more dimensions.
Therefore, New Distribution wants to conduct a simple voting survey based on the experiences of distributor friends in dealing with various local platforms, to vote on the impact of various indicators of each platform on your own business.
Of course, you are also welcome to comment in the message area and share your views on each platform.
For more FMCG B2B related content, you can follow the WeChat public account FMCG B2B:
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