Layout by Ge Chang "The market now isn't about earning more or less; it's about losing money if you're not careful!" At some point, being a distributor became a "high-risk" business, with heavy asset operations while bearing upstream constraints and downstream rules. Now it's even harder, with various naked procurement and direct supply, holding high the banner of "de-intermediation," and being eliminated if you're not careful. In the first half of the year, New Distribution made intensive visits to distributors across the country, and we found that many bosses are busy transforming and expanding channels to stabilize business scale and profits. But during the exchanges, there was an obvious feeling: Although everyone is actively seeking new growth points, it's clear that many bosses haven't chosen the right direction, have cognitive biases, and lack a clear grasp of consumer groups. "Last year, many stores in our area closed. At the end of the year, I wanted to try online for Double 11, but found that without paid traffic, the online store is just a shell, and even with investment, it had almost no effect, and the return rate was ridiculously high," a Shandong distributor complained to the author. Many distributor bosses are trying to expand online channels, but from recent "618" and "Double 11" promotions, sales do double on the day, but traffic is poor before and after, and with poor service quality like shipping, logistics, and customer service, they face complaints and negative reviews, with return rates 20-30% higher than usual. Business is indeed tough. In the exchanges, many distributor bosses who do very well online all mentioned the same platform—Dewu. "On Dewu, we hardly put in any effort, just two people, and we sold well in the first month, with low return rates. It's a fast-growing new channel for our food and beverage business." After studying multiple profitable cases on Dewu, we found that Dewu doesn't require intense promotion; with 2-3 people in normal sales periods, you can achieve stable growth. It's very friendly for distributors who focus on selling rather than refined operations. This article will interpret why Dewu deserves attention from distributors today, based on what we learned from visits.

Gathering 500 Million Young Users, Selling Tens of Millions Monthly

Merchants Quickly "Break Out" on Dewu

Catching young people means catching the business of the next five to ten years. One of the biggest problems in FMCG today is how to build a bridge to communicate with young people. Everyone tries product innovation, packaging adjustments, and various market ads, but the reality is: in an era of stock competition, young people have low acceptance of new products and are immune to ads everywhere. Dewu is precisely a "community + e-commerce" platform that naturally gathers young people.

  • Dewu has over 500 million young users, with nearly one in two post-95s consumers being Dewu users, covering the most active young consumer groups from first-tier to fifth-tier cities;
  • Distinct user characteristics: have spending power, value quality, willing to pay for "trendy, gift-giving, personalization";
  • Diverse consumption behaviors: not only for self-use but also keen on gift-giving, chasing IP collaborations, and holiday gift boxes. Distributor Zhang from Anhui, who does household and personal care, shared: "Previously, when selecting products, we referred to store sales rankings. Now I first check what young people buy on Dewu and what they talk about in the community; this feedback is very fast." For example, IP collaboration products like Sanrio and Disney Strawberry Bear are almost snatched up by young people as soon as they launch; during New Year, Qixi, and Christmas, gift box products sell well; Yili's "Line Friends" collaboration drinks sold out within 3 days, with sales exceeding 10,000 units. "Every year they say the gift box market is sluggish, but since joining Dewu last year, our self-assembled gift boxes sell very well during holidays. It's a new direction for our business," a gift box distributor from Hubei told the author. For distributors skilled in self-assembled gift boxes, Dewu is undoubtedly an excellent entry point. Not only that, but FMCG brands like Coca-Cola, Blue Moon, and Dove have also found new growth on Dewu. In January last year, Coca-Cola officially joined Dewu, with GMV doubling month-over-month, daily orders exceeding 10,000, and within just 3 months, it jumped to the top 1 in the beverage category, successfully increasing sales by 1600%, with sales exceeding 10 million. Currently, monthly growth remains above 200%. Blue Moon, in March last year, saw a 1000% month-over-month growth, achieving monthly GMV of over a million with just one operator. By adjusting the supply strategy to "small specifications, fine packaging, travel sizes," it quickly gained volume among young people. Dove Chocolate launched an exclusive gift box, and on the first day, it set a daily sales record with over 68,000 orders, peaking at nearly a million in daily sales. Within 3 months of joining, monthly sales exceeded 10 million. It's reported that in the past year, the number of merchants with sales exceeding 100 million on Dewu grew 70% year-on-year, and in 2024, 6,120 brands doubled their sales. For example, the number of active food merchants on Dewu grew 450% year-on-year, and beauty brand GMV grew 150% year-on-year. For the FMCG industry, Dewu has truly built a platform to communicate with young consumers in these difficult times.

Zero Ad Spend, 2 Operators

60,000 Orders in the First Month

Why Can Merchants Easily Start on Dewu?

When talking about online business, many distributors initially think they need to know paid traffic, operations, and have a customer service team and graphic designer. But in Dewu's case, we found that a small team of two can easily do this business. A typical case is distributor Li from Shenzhen, who does beauty and personal care. Their team is just two people, and within less than 30 days of joining Dewu, they achieved 60,000 orders and GMV exceeding 11 million. He exclaimed: "I didn't spend any money on traffic; it was purely based on a large product range and quick orders. Fortunately, Dewu has 1v1 operational support, from store opening, listing, to event registration, someone guides you. We just supply and ship." A distributor doing general merchandise also seized this opportunity, discovering the new blue ocean of young people's business. After joining Dewu, they only had 2 team members, but their volume in one year on Dewu exceeded what they had on other platforms in 5-8 years, currently maintaining a monthly level of millions, with human efficiency far higher than other platforms. There's also a post-00s entrepreneur doing digital product agency. Originally, business was mediocre on other channels. By chance, they joined Dewu, and with just one person, they got orders on the first day and achieved 3 million in sales within 15 days. He said: "Dewu provides very sufficient natural traffic for big brands, with precise traffic and fast sales. New merchants have no obstacles. I achieved this without spending a penny on traffic. Moreover, the return rate is less than 10%, so every sale is profit." The core reason for the rapid growth of Dewu merchants is that Dewu's operating model greatly reduces merchants' learning costs: 1v1 Operational Service — The platform assigns a dedicated operations consultant to each merchant, guiding them through the entire process from onboarding to product selection to event participation. Semi-managed Model — Merchants only need to handle supply and shipping; the platform assists with product page design, customer service, and event planning. Low Return Rate, Fast Payment — Platform users mostly order for self-use, resulting in extremely low return rates, with an overall return rate of only 10%. Payment cycles are fast, reducing capital pressure. The low threshold and quick volume growth give many distributors who previously dared not touch e-commerce the confidence to transition from wholesale to retail, achieving new profit growth.

Low Cost, High Growth

Dewu Lets Merchants Earn Real Money

In addition to the low entry barrier, Dewu also gives merchants advantages in overall cost control. For many distributors who have done traditional e-commerce, the most common feeling is: sales go up, but profits disappear. Advertising, labor, after-sales returns—these invisible comprehensive costs often eat away at merchants' profits. But on Dewu, the situation is completely different. Many distributors are surprised to find that business here not only grows but also truly makes money. First, low traffic costs. On other platforms, without paid traffic, there's almost no natural traffic, but on Dewu, 90% of orders come from natural search and community content, so many merchants "run orders without spending money." Even merchants with budgets who choose to invest in commercial tools see ROI far higher than other platforms—a multi-category distributor reported that on Dewu, "vintage watches" ROI can reach 10, food can reach 1:3 or 1:4, while on other platforms, 1:1 is already good. Second, low labor costs. Other e-commerce platforms often require a team of customer service, designers, traffic operators, and operations, but on Dewu, many merchants achieve million or ten-million sales with just two or three people. The platform provides 1v1 operational services and semi-managed models, allowing merchants to focus on supply and shipping. Third, low return rate and fast payment. A daily chemical merchant told us: "On some platforms, the return rate can be 15%, but on Dewu it's less than 5%, and that difference is pure profit." More importantly, Dewu pays out in as fast as 7 days, greatly reducing capital pressure, allowing merchants to stock up and expand product lines more boldly. On this basis, the platform also offers highly advantageous support policies: 1 billion fee subsidy: up to 16 percentage points reduction, directly saving costs for merchants; 500 million marketing rebate: for merchants with budgets or those wanting to launch new products, using promotion tools can get up to 100% rebate, reducing traffic costs by another 3-4%; some new merchants have already received million-level support; 10 billion traffic subsidy: the richer the product range, the more traffic entrances, and popular products loved by young people get traffic support; Targeted support for new merchants: quality new products get faster exposure for cold starts. This means that merchants can not only enter Dewu at low cost but also rapidly scale their business during the platform's dividend period. More importantly, there are still many "blue ocean categories" on Dewu: beauty and personal care, imported snacks, healthy food and beverages, household and daily chemicals, maternal and baby care, home fragrances, and even private labels from offline supermarkets like Pangdonglai and Sam's Club, all have opportunities to become hits on the platform. Especially in the second half of the year, with multiple gift-giving holidays approaching—Qixi, Mid-Autumn, Christmas, New Year—Dewu's young people have a strong "self-pleasing + pleasing others" mindset, and sales of gift boxes and gift items will be 3-5 times higher than normal periods. Many merchants rely not on big investments but on information asymmetry—whoever discovers new products loved by young people first will reap the benefits first. On Dewu, growth is not just about scale expansion but also a sustainable business with "low cost and high profit."

Final Thoughts

Dewu's ability to quickly open up among distributors essentially stems from three key points: concentration of young consumer groups, low operational thresholds, and obvious comprehensive operational costs. For distributors accustomed to offline operations, this is not just a new channel but an opportunity to change their business structure. While most are still consuming themselves in offline price wars, those merchants who seize the Dewu dividend are already running faster in the new market rhythm. It's understood that Dewu not only has obvious advantages in shoes, clothing, and trendy categories, but now more than 30 categories, including beauty and personal care, food and beverages, household daily chemicals, home appliances and digital, and trendy toys, are in a high-growth state. On August 21, Dewu will hold a food and health招商会 (investment promotion meeting), where the latest dividend policies and business opportunities will be announced. Now is the time to register and secure a seat~