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Brand Marketing

Treat Digitalization as a Business Model!

In 2021, the ranking of China's energy drink industry changed. According to Dongpeng Beverage's financial report, its sales reached nearly 7 billion yuan, with the super single product 'Dongpeng Tequila' contributing 6.592 billion yuan, accounting for 94.66%. By tonnage, Dongpeng surpassed Red Bull for the first time to become the No.1 energy drink brand in China. How did this brand, once called 'copycat Red Bull', achieve such a comeback?

任文青Andy
Brand Marketing

Three Squirrels: Walking a Difficult but Right Path

Three Squirrels has long faced growth challenges. In 2021, it achieved revenue of 9.77 billion yuan and net profit of 411 million yuan, up 36.43% year-on-year. However, in Q1 2022, revenue fell 15.85% to 3.089 billion yuan, and net profit dropped sharply. The company has announced a strategic transformation from e-commerce to omni-channel and from single brand to multi-brand, focusing on offline distribution and closing underperforming stores.

田静
Capital, Earnings & M&A

79 Supermarkets and Department Stores Including Better Life, RT-Mart, Yonghui, and Rainbow Released 2021 Results!

This article compiles the 2021 annual results of 79 Chinese retailers, including supermarkets, department stores, specialty stores, FMCG brands, footwear and apparel companies, and e-commerce platforms. It highlights key financial figures such as revenue, net profit, and store counts, with notable losses at Better Life, RT-Mart, and Renrenle, and strong growth at Anta, Li-Ning, and JD.com.

零售信息袁生
Capital, Earnings & M&A

Tianwei Food Q1 Report: How Does the Compound Seasoning Leader Escape the Quagmire?

Tianwei Food recently released its Q1 2022 financial report, showing revenue of 629 million yuan, up 20.60% year-on-year, and net profit of 100 million yuan, up 25.27%, indicating a gradual recovery. Founded in 2007, the company has focused on compound seasonings and is known as an industry leader, with brands like Dahongpao, Haorenjia, and Tianche. After listing in 2019, revenue grew steadily until a decline in 2021, but the company is now working to overcome challenges.

赵胜男
Capital, Earnings & M&A

Born in Adversity, How to Survive the Pandemic? The FMCG Industry Must Re-examine Efficiency!

Amid domestic COVID-19 resurgences and international geopolitical conflicts, China's Q1 2022 GDP growth may fall below 5%, with March macro data declining. As consumer spending weakens, FMCG manufacturers face sales and profit pressures, especially in Q2. The industry must re-evaluate operational efficiency, focusing on retail and channel efficiency to survive and thrive.

高级研究员 海游
Capital, Earnings & M&A

New Consumption One Year After Listing: Who Is the Biggest Loser? Who Is the Money-Making Machine?

New consumption is a gorgeous robe, but in the annual reports one year after listing, it reveals a thin lining. A year ago, new consumption companies saw a wave of listings; now, with the disclosure of annual reports, it's time to see who is truly capable. Recently, five 'first stocks' of new consumption have released their 2021 results: Yixian E-commerce (Perfect Diary), Pop Mart, Betaini (Winona), Naixue's Tea, and Helens.

开菠萝财经团队
Capital, Earnings & M&A

Major Release | FoodPlus "2021 China Food & Beverage Consumer Products Annual Entrepreneurship and Investment Report - Full Version"

FoodPlus has consistently focused on building the ecosystem for China's food and consumer products entrepreneurship and investment. This report, the first of its kind, provides a comprehensive and in-depth analysis of the sector's development in 2021, covering investment data, trends, and insights from founders and investors.

FoodPlus团队
Capital, Earnings & M&A

Is Meituan, Which Loses 1 Yuan per Order, Really in Trouble?

Meituan's 2021 annual report shows a record operating loss, all from new businesses, while its food delivery and in-store hotel & travel businesses achieved record profits. CEO Wang Xing noted that delivery loses 1 yuan per order, sparking debate about the company's profitability and its complex role in balancing interests among merchants, riders, and users.

郑玥
Capital, Earnings & M&A

Undercurrents in New Consumption: Traffic-Driven Companies Abandoned, Yet Some Players Thrive

Since consumption is an industry with a long slope and thick snow, those who believe in it should continue to believe. This is a compilation of first-hand information from the recent consumption industry. In the past month, '暗涌Waves' has learned from multiple sources about financing progress of key consumer companies or institutions, including Florasis, Saturdance, HotMaxx, and Meituan Longzhu. Over the past two years, the new consumption industry has experienced rapid rise and cooling, largely due to massive capital injection and unrealistic expectations.

任倩 刘旌
Brand Marketing

A 30-Billion-Yuan Blue Ocean: What Kind of Business Are Expiring-Food Stores?

A bottle of French Perrier water, normally priced at 12.8 yuan, sells for 5 yuan here; a can of Lay's chips, usually over ten yuan, can be bought at half price. Expiring-food stores, represented by HotMaxx, are sweeping through first-tier cities like Beijing, Shanghai, and Guangzhou. According to iiMedia Research, China's total snack sales reached 3 trillion yuan in 2020, implying a potential market supply of at least 30 billion yuan. With such promising prospects, capital has poured in. In 2020...

李树烽
Capital, Earnings & M&A

Community Group Buying Retreats

Community group buying players have begun their retreat. Since the second half of last year, Dailuobo ceased operations, Tongcheng Life filed for bankruptcy, and Shixianghui has been deserted. Shihui Tuan was reported to have shut down all its business in cities nationwide, entering a cleanup phase to handle supplier payments and employee compensation. Among the 'old three groups,' only Xingsheng Youxuan remains. Giants entering with capital are also struggling, with Orange Heart Youxuan pivoting with difficulty and Jingxi Pinpin cutting jobs. Meituan Youxuan, Duoduo Maicai, and Taocaicai are also contracting.

联商网编辑部
Capital, Earnings & M&A

Oat Milk Market Heats Up: Should Distributors Enter?

The plant-based milk track is getting increasingly crowded, especially with oat milk. Recently, global oat-based brand OATLY announced its Q4 and full-year 2021 financial results, showing full-year revenue of $643.2 million, up 52.6% year-over-year, with Asia revenue of $126.9 million, up 136.5%, indicating the strongest growth momentum. Meanwhile, in China, the oat milk and plant-based milk market has entered an acceleration phase, with forecasts suggesting the plant milk market will exceed 300 billion yuan by 2025.

田静
Capital, Earnings & M&A

A Bottle of Baijiu at 1388 Yuan: Is Wahaha Really Selling Liquor or Just Testing the Waters?

Wahaha enters the baijiu industry, but what are its chances of success? In recent years, the 'sauce-flavor baijiu craze' has swept the entire industry, attracting capital from various sectors. Following Lenovo's acquisitions of liquor companies like Hunan Wuling and Shandong Kongfujia, beverage giant Wahaha has also entered the fray with its own product, 'Zong Shuai Jia Jiu'. A 500ml bottle of sauce-flavor baijiu retails at 1388 yuan, even higher than Moutai 1935, and features the Wahaha logo on the bottle.

唐伯虎
Capital, Earnings & M&A

“Soy Sauce Maotai” Lacks Confidence

Haitian Flavoring & Food Company urgently needs to defend its valuation. In 2014, when it was just listed, Haitian proposed its first five-year plan to recreate another Haitian from 2013 to 2018. Now, in its third five-year plan, its market value once soared from 50 billion to 650 billion yuan, but in 2021, both revenue and net profit growth fell to single digits for the first time.

嘉荣
Capital, Earnings & M&A

Through Blue Moon's 2021 Annual Report, See the Value of the Leader

Blue Moon recently released its 2021 financial report, showing revenue of HK$7.597 billion and net profit of HK$1.014 billion, achieving high-quality and steady growth. Its core business, fabric care, remained strong with revenue of about HK$6.457 billion, up 15.4% year-on-year. New products like the underwear-specific laundry detergent and antibacterial deodorizing laundry detergent were well received, showing potential as star products.

袁来
Brand Marketing

Why Can't Low-Alcohol Drinks Produce a 'Perfect Diary'?

The once-hot low-alcohol drinks sector is cooling off, with many brands disappearing and investors losing interest. Despite the influx of capital and new brands targeting young female consumers, the market remains niche, lacking a dominant leader and facing challenges in offline distribution and consumer education.

财天作者
Capital, Earnings & M&A

Dingdong Maicai and MissFresh: Neither Can Claim the Top Spot

Nine months ago, MissFresh and Dingdong Maicai raced to become the 'first listed fresh food e-commerce company,' with Shanghai as a key battleground. Now, amid Shanghai's COVID outbreak and surging demand, both companies, which rely on the front-warehouse model, are struggling with issues like stockouts, delivery delays, and food safety concerns, raising questions about the viability of their business model and financial health.

开菠萝财经团队
Capital, Earnings & M&A

Nestlé in the West, Luckin in the East!

Amid Shanghai's partial lockdown, the author reflects on the resurgence of online fresh food platforms and the growing dependence on coffee. Luckin Coffee's 2021 annual report shows remarkable recovery, with 6,024 stores surpassing Starbucks in China, and a doubled revenue to 7.9 billion yuan, driven by digital operations and strategic store expansion. Meanwhile, Nestlé's historical rise during wars and its adaptation to consumer preferences illustrate the importance of meeting demand and respecting consumer perceptions.

晓样
Brand Marketing

Qingshan Capital: Dear Consumer Entrepreneurs, Please Face Reality

Products suddenly stop selling, capital retreats, and supply chains break. Qingshan Capital urges consumer entrepreneurs to abandon illusions, accept reality, and refocus on fundamentals, as short-term traffic and capital dividends are gone, but long-term consumption-driven growth, tech commercialization, and brand-building remain unchanged.

与创业者同行的
Capital, Earnings & M&A

Selling Groceries Is Really Hard

After being quarantined at home, my friend in Shanghai shared several grocery shopping apps in a subdirectory on WeChat Moments, joking about being a 'vegetable snatcher' in the magic city. The pandemic has seemingly boosted fresh e-commerce, but it's only an illusion because selling groceries is extremely difficult. On March 10, Chengxin Youxuan was fully shut down, and JD's Jingxi Pinpin also began major contractions, while independent fresh e-commerce companies face even harsher realities as capital withdraws early.

最话团队
Capital, Earnings & M&A

"Light Salt" Becomes a New Trend, Wujiang Pickled Mustard Makes a Major Entry!

A talk by Zhang Puhong, deputy director of the George Institute for Global Health (China), highlighted that Chinese people consume more than double the recommended daily salt intake. This has spurred a trend towards reducing salt in food, with Wujiang pickled mustard launching a new light-salt product to meet health demands.

田静
Capital, Earnings & M&A

Weng Yinuo of Hongzhang Capital: Looking at Consumption Over the Long Term, Re-understanding This Round of 'Cold and Hot' Cycles

Over the past few years, the consumer investment track has experienced a remarkable rise and fall: from sparse participation a decade ago, to an investment boom starting in 2019, and then a return to rationality in the second half of last year, with confidence seemingly collapsing overnight and voices of 'consumer pessimism' being amplified. In such a cycle transition, how should entrepreneurs adjust their posture to adapt to the new environment? After a round of market turbulence, what kind of consumer companies can truly reach the endgame?

李知一
Capital, Earnings & M&A

Price Hikes, Layoffs, and Controversies: Coca-Cola's Full-Year Revenue Exceeds Pre-Pandemic Levels?

Last June 14, Cristiano Ronaldo moved two bottles of Coca-Cola away at a press conference, causing a 1.6% drop in Coca-Cola's stock price and a $4 billion market value loss within half an hour. Despite facing price hikes and layoffs, Coca-Cola's 2021 revenue reached $38.66 billion, up 17% year-over-year, surpassing pre-pandemic performance.

尹凯
Capital, Earnings & M&A

Can Dingdong Maicai Hold Its Ground?

According to exclusive observations by Dige Net, Dingdong Maicai's Taizhou station appears to have been shut down. Last June, Dingdong Maicai opened in both Taizhou and Nantong; at that time, Vice President Yan Xianfu said, "The simultaneous opening of Nantong and Taizhou is of great strategic significance to Dingdong Maicai." But just eight months later, "Taizhou" quietly disappeared from Dingdong Maicai's list of operating cities. The retreat and disappearance came too suddenly; yesterday, recruitment websites still showed Dingdong actively hiring station riders and pork cutters in Taizhou, but today, those job postings have all been taken down.

周宇浩