Consumer & Categories
Doubling Down on Foodservice Channels: Which of the Eight Major Beverage Categories Can Stand Out?
The foodservice channel is highly valued by many beverage categories. From the 'old three' of cola, Sprite, and Minute Maid Pulpy Orange in the 1990s to the current rise of coconut juice and herbal tea, the variety of beverages sold in foodservice is expanding and diversifying. However, each category holds different consumption significance for consumers, so understanding its value is crucial to succeed in this channel. Which categories are suitable for strengthening their presence in foodservice and can secure a place in the current market?
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