Articles by 元气资本消费组

7-ELEVEN in the Post-Bubble Era: 'Quality' Matters More Than 'Low Price'

In the post-bubble era, while hard discounters rose in Europe and the US, convenience stores benefited in Japan. This article explores how 7-ELEVEN navigated the shift from a seller's to a buyer's market by prioritizing quality over price, leveraging private brands, and evolving into a 'life infrastructure' for Japanese residents.