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Articles by 伯建新
Browse 5 New Distribution articles by 伯建新.
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Mastering the Methods for Effective Retail Visits
In actual sales work, we often observe numerous problems in salespeople's retail visits that prevent the visits from achieving their intended effect. These issues mainly include: 1. Visits without purpose; 2. Visits without regularity; 3. Inadequate preparation for visits; 4. Lack of methods in retail visits; 5. Too long intervals between visits; 6. Lack of etiquette in retail visits; 7. Visits that fail to solve problems. Therefore, for marketing personnel to make their retail visits highly effective, they must avoid the above problems...
伯建新How to Solve Distributors' Funding Difficulties for Peak Season Stockpiling
During peak seasons, distributors often face funding shortages that hinder pre-holiday stockpiling. This article analyzes the reasons behind these shortages and proposes solutions such as early planning, staggered shipments, credit management, collateral guarantees, and direct supply to retail chains.
伯建新A Complete Guide for Distributors to Select Good Products
Choosing a good product can make a distributor profitable, while a poor choice can lead to losses or even severe damage. Product selection is crucial for distributors. Boss Chen, a renowned figure in City X's business circle, shares his practical experience on selecting products from six aspects: evaluating the company, understanding the product, knowing oneself, planning strategies, making cautious decisions, and adhering to principles.
伯建新Raise Prices and Die, Don't Raise Prices and Die Too: 4 Tasks and 5 Processes to Guide Your Price Increase
With rising labor and raw material costs in China, especially under inflationary pressure, corporate profits are razor-thin, and businesses teeter on the brink of losses. Therefore, how to raise prices to steer clear of the loss cliff and build strength for future development is a pressing issue for every enterprise. Core viewpoints: 1. Consumers are not interested in cheap products but in those that make them feel they've gotten a bargain; the cheaper the product, the less likely consumers are to get a real deal. 2. Channels and terminal stores are not interested in low-priced products but in those that yield higher profits. 3. A successful price increase policy should use post-increase measures to let consumers 'get a bargain' and terminals earn profits, ensuring the increase succeeds.
伯建新Four Pitfalls in Market Development That Your Predecessors Stepped Into—Don't Step Into Them Again
This article outlines four common mistakes in market development: pursuing overly large market areas, offering too many product varieties, seeking excessive channel coverage, and applying overly aggressive promotional policies. Each pitfall is illustrated with real cases and followed by corrective strategies to ensure sustainable market growth.
伯建新