Retail Formats
The Small Shops in Our Memory Are Quietly Changing Their Appearance...
Small mom-and-pop shops, once the most common shopping places in China, are now being courted by e-commerce giants like Alibaba and JD.com, as well as B2B companies, which see them as a vast and fragmented retail channel with significant growth potential. These companies are using various models to integrate these shops into their platforms, aiming to streamline distribution and offer additional services, while traditional distributors and brands are also adapting to this changing landscape.
袁晶莹 赵晓娟