Consumer & Categories
Beverages | Career Development in FMCG - Choice Matters More Than Effort
For sales professionals, choosing the right company or product in the next three years is crucial. In the FMCG beverage sector, competition is fierce, and since 2015, major brands have seen declining sales due to economic slowdown, health awareness, channel diversification, and the rise of Gen Z. 2016-2018 is a period of industry reshuffling, making choice more important than effort.
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