Retail Formats
New Retail Revelation: How Does Costco Retain 90% of Its Members?
As the world's second-largest retail brand and the largest membership warehouse club, Costco achieves annual sales of nearly $130 billion and a market value of about $82 billion, with 741 warehouses globally. Yet Costco does not focus on sales as its primary profit driver. What is its secret? Especially after the New Retail narrative has been repeated time and again, anxiety plagues not only traditional supermarkets and department stores struggling to survive, but also internet companies facing dwindling online traffic and various capital providers fearing they might miss the next trend. Where is the way out for traditional supermarkets?
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