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Articles by 李临春
Browse 5 New Distribution articles by 李临春.
Published articles
5 articles · Page 1 of 1
Alibaba and JD.com Expand into Small Stores; Distributors Need Not Panic, Armed with Two Key Advantages to Remain Unbeatable!
From the proliferation of B2B platforms in recent years to the deepening offline expansion by e-commerce giants like JD.com and Alibaba, changes in the retail landscape have always kept distributors on edge. As the crucial link in the supply chain closest to consumers, the direction of terminal retail directly determines the survival and growth of distributors. Despite having weathered many close calls, in 2017—a year of significant retail transformation—distributors must confront a stark reality: the crisis has arrived.
李临春Market Downturn and Tough Business: How to Manage Staff, Promotions, and Outlets?
In recent years, many major brands in the food and beverage industry have hit bottlenecks, and many distributors feel that business is tough. Behind these phenomena lies a downturn in the food industry's economic situation. This article discusses how distributors can respond to the sluggish market by focusing on efficient management strategies, including standardized market management, strategic market competition, systematic personnel management, rational promotion methods, and imposing terminal management.
李临春Three Major Issues in Terminal Management
A reader from Zhejiang Transfar Company raised three representative questions about terminal management. The author shares his views: terminals should be developed and maintained by distributors under the company's management, not directly by the manufacturer; compensation for terminal staff should be based on standardized checks of five elements including placement and display, not just sales; and terminal data should be recorded in the company system for analysis and management.
李临春How to Build Distribution Channels in the New Market Environment?
This article discusses the key factors affecting Chinese distributors, such as changes in manufacturer channel models, the rise of supermarkets, competition, channel diversification, and online shopping. It outlines three successful models in the FMCG industry and provides seven practical steps for distributors to build effective distribution channels, including efficiency, value chain aggregation, risk control, and more.
李临春Market Downturn and Tough Business: How to Manage Staff, Promotions, and Outlets?
In recent years, many major brands in the food and beverage industry have hit bottlenecks, and many distributors feel that business is tough. This article analyzes the underlying economic downturn and provides strategies for distributors to manage their markets, staff, promotions, and outlets effectively.
李临春