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Articles by 童庆德
Browse 2 New Distribution articles by 童庆德.
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How Should Salespeople Respond to Distributors' Challenges?
Every marketer new to the industry finds it challenging to deal with clients, often feeling overwhelmed. Based on personal experience, the author shares marketing insights to inspire those pursuing a career in marketing. The article addresses common distributor objections, such as product packaging, fragrance, pricing, distribution support, and sales assistance, offering practical responses and analyses.
童庆德Six Honest Truths About Product Selection for Distributors
This article is reprinted from FMCG Distributor Professional Consulting Management (kxpjxszyzxgl). Regardless of what you currently do or how successful you are, when selecting products, you should neither follow old thinking nor blindly follow trends. Instead, choose products or projects based on your channel network, financial strength, team, social connections, marketing experience, and relevance to existing projects. Otherwise, the only outcome awaiting you is failure. 1. Opportunities always belong to those who are prepared. Opportunities always belong to those who are prepared, whether in work, study, or life. The same applies to product selection and investment. Only with keen business awareness and economic acumen can you discover business opportunities before others and seize them. Even following trends requires strategy; timing is crucial, and most trend-followers end in failure. Take the solar industry: selling solar products now is clearly less profitable than five years ago, as sales have been declining.
童庆德