Management & Methods
Suning Xiaodian's Sprint: Closing and Adjusting Some Stores, Piloting a Partner System
After more than two years of rapid expansion, Suning Xiaodian is now adjusting its strategy by closing and optimizing some stores. Industry insiders point to issues in site selection, operations, and supply chain, but the root cause is Suning's lack of convenience store experience and its costly expansion before refining its business model. The company is also piloting a partner system to boost employee motivation, though its effectiveness remains to be seen.
张晓荣