Articles by 谢之迎 周琦

Convenience Stores at Gas Stations: Earning 200 Million Yuan a Day

The convenience store industry giant is somewhat unexpected. According to the '2021 China Convenience Store Development Report' released by the China Chain Store & Franchise Association, Yijie ranked first with 27,600 stores, 2,000 more than the second-place Meiyida. As a 'direct descendant' of Sinopec, Yijie has unique advantages in resources and channels. In short, wherever there is a gas station, there is Yijie. Born with a silver spoon, it also has its 'embarrassing past.' The nature of gas station convenience stores leads to a single product line and low customer loyalty—even drivers rarely go shopping at gas stations specifically.