Management & Methods
What Impact Will the Opening of External Links by Tech Giants Have on the FMCG Industry?
On September 9, the Ministry of Industry and Information Technology (MIIT) convened a meeting with major internet companies including Alibaba, Tencent, ByteDance, Baidu, Huawei, Xiaomi, Momo, 360, and NetEase. The meeting required that all platforms must not block links from other websites, with a deadline of September 17 for implementation. This move is expected to reshape the internet landscape, with significant implications for the FMCG industry, including new opportunities for brand operators and potential shifts in advertising spending.
任文青 赵波