Consumer & Categories
Wahaha Pivots to Infant Formula, Gambling on a Crowded Market
Wahaha is again targeting the infant formula market, planning to launch several stage-3 toddler formulas. Notably, the registration numbers for these products belong to other companies, leading industry insiders to suggest Wahaha is "borrowing a womb" to circumvent regulations. Despite past attempts since 2010, Wahaha has yet to establish a foothold in the formula market.
钱瑜 白杨 王晓