Articles by 宁利新

Practical: Distribution Selling: Half Distribution, Half Winning Hearts

Distribution has always been valued by companies and merchants. Through effective and appropriately scoped terminal displays, making products visible to consumers is the prerequisite for sales. Merchants often spare no expense to buy out terminal supply and display rights, highlighting the importance of distribution. If sales were compared to flying, the period before the plane enters the runway would be the 'preparation phase' of product development, while the plane's takeoff run would be the distribution selling stage. At this stage, some sales have already occurred, naturally due to products being placed on shelves, but whether large-scale sales will form remains unknown.