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Articles by 王洪东
Browse 3 New Distribution articles by 王洪东.
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Distributors: Do They Want Money or a Future?
As market competition intensifies, distributors have become more selective, making it harder for manufacturers to recruit and retain them. While distributors care about immediate profits, they also need a clear vision for future growth, so manufacturers must address both short-term gains and long-term prospects to build successful partnerships.
王洪东How Can New Sales Representatives Win Business?
New sales representatives often wonder how to win business. Based on personal experience, the author introduces key principles: become an expert, be confident, care about customers, don't fear rejection, persist, respect customers, and be loyal and dedicated.
王洪东Distributors: What to Do When Terminal Products Are Unsellable
When terminal products become unsellable, all marketing participants—manufacturers, marketers, and distributors—should take responsibility, investigate the market, and find solutions rather than blame each other. This article explores various causes and remedies, including issues with people, product, price, channel, regional habits, and promotion.
王洪东