Articles by 周晓奇

All-in on Douyin, Out-of-Control Douyin Merchants

A food industry professional was scammed by a Douyin ad for grilled shrimp, exposing issues in Douyin's e-commerce such as ad review, order monitoring, and after-sales service. As Douyin rapidly expands its e-commerce, it attracts many merchants, but faces challenges like content homogenization, fraud, and regulatory gaps.