Management & Methods
Zhang Rui of Fenxiang Xiaoke: In the New Era of FMCG Digitalization, 'Data Intelligence' Leads New Growth
On April 6, at the main forum of the 2023 (8th) China FMCG Innovation Conference, Zhang Rui, Vice President of Operations and General Manager of the FMCG Industry Department at Fenxiang Xiaoke, delivered a speech titled 'In the New Era of FMCG Digitalization, Data Intelligence Leads New Growth.' With over 20 years of experience in marketing, sales, and business development, he has rich digitalization experience in food, alcoholic beverages, and drinks. He is committed to promoting digital transformation and innovation in the FMCG industry, providing customers with deep industry-specific digital solutions to help them achieve digital transformation and enhance brand and business benefits.
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