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Articles by 王彦丽
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Hema X Membership Begins to Reap Traffic Rewards
After a short test phase, Hema X membership is gaining traction, with expanded city coverage and intensified in-store promotion. The 218-yuan annual fee offers benefits like free daily vegetables and an 8.8折 discount every Tuesday, aiming to retain loyal customers and boost store traffic, though long-term success hinges on product strength and supply chain capabilities.
王彦丽The First Generation of Unmanned Retail Is Dead
The first generation of unmanned retail, which emerged in 2017, has failed, but it may not be the end of the industry. This article reviews the rise and fall of unmanned convenience stores and smart shelves, analyzes the reasons for their failure, and explores the future prospects for the sector in 2019.
王彦丽