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Articles by 高云超
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Ruoyu Paper: Exploring and Practicing PB Business from Zero to 100 Million
At the 2026 China FMCG Conference, Gao Yunchao, CEO of Ruoyu Group, shared the practices of Sichuan Ruoyu Tianfu Industrial Group Co., Ltd. (hereinafter "Ruoyu") in PB business. For Ruoyu, PB was not initially the main track but gradually became a key investment direction after continuous transformation under pressure from the original business. This business is also regarded internally as a "top leader project"—the boss must be involved for the business to truly succeed. Ruoyu itself is a full-category tissue manufacturer with raw materials from bamboo pulp to wood pulp.
高云超RoyoPanda: The Exploration Journey from 0 to 100 Million in Overseas Markets
At the 6th China FMCG Conference, Gao Yunchao, CEO of Royo Group, shared insights on how small and medium-sized factories can expand overseas, emphasizing that brand comes first, sales second. He detailed Royo's journey from zero to 100 million in overseas markets, covering market selection, operational strategies, supply chain management, and risk control.
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