Consumer & Categories
Jiuzhitang, Known for Donkey-hide Gelatin Blood-tonifying Granules, to Start Selling Toothpaste...
An illusion of prosperity. As you may know, Jiuzhitang, known for its donkey-hide gelatin blood-tonifying granules and Liuwei Dihuang pills, is about to start selling toothpaste. From December 3 to 6, Jiuzhitang's five-year strategic launch conference for toothpaste products was held in Changsha, where it announced the launch of its Luohua Zizhu series toothpaste, aiming to break the category's bottleneck of "difficulty in combining efficacy with fresh breath." In fact, besides Jiuzhitang, many pharmaceutical companies have crossed over into daily chemical products by selling toothpaste, such as Yunnan Baiyao, Jiangzhong Pharmaceutical, Harbin Pharmaceutical Group, Pien Tze Huang, Du Yiwei, Guangzhou Pharmaceutical, and GlaxoSmithKline.
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