E-commerce & Instant Retail
“Being Conservative Misses Opportunities, Being Aggressive Loses Foundations”: The Clash Between FMCG Manufacturers and Community Group Buying
At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, the leading new media in the FMCG industry, Ni Fangliang, Deputy General Manager of Hutchison Whampoa (China) Trading Co., Ltd., delivered a keynote speech on 'Manufacturers' Choices in Channel Transformation'. He shared insights from the perspective of the White Cat brand, discussing the challenges and opportunities presented by community group buying, emphasizing the need to balance tradition and innovation.
倪昉亮