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Articles by 周亮
Browse 3 New Distribution articles by 周亮.
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How Should Distributors Explore New Markets?
Distributors seeking a share of a new market must not only strategize their market entry but also carefully plan product selection and rollout. Generally, developing a new market with a new product to establishing a stable market involves three stages: single-product breakthrough, forming a product portfolio, and creating a product structure.
周亮Expanding into New Markets in 2018: Here's How
Distributors aiming to capture a share of a new market must not only strategize their market expansion but also carefully plan product selection and promotion tactics. Generally, developing a new market with new products to establish a stable market involves three stages: single-product breakthrough, forming a product group, and establishing a product structure.
周亮The "Crawl", "Walk", and "Run" of Distributor Market Development
After visiting 100 distributor markets across the country, the author's biggest impression is that distributors have indeed changed, driven by macro trends and intense market competition. In this environment, distributors need a stable market to ensure stable sales, market share, and profits. The article introduces the "infant growth law" for new product market development, dividing it into three stages: crawl (single product breakthrough), walk (forming a product group), and run (forming a product structure).
周亮