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Hema Wrestles with Sam's Club with One Hand, Adjusts Prices with the Other
Hema's 'Move the Mountain Price' and 'Cutting Price', Meituan's 'Tug-of-War Price'... Although Hema officially explains these as references to the fable of the Foolish Old Man and determination, netizens see it as Hema sparking a price war with Meituan, Sam's Club, and Dingdong Maicai. For competitors and industry insiders, Hema's move is significant because it marks the first time the company, previously a symbol of consumption upgrade, is focusing on price. In traditional perception, consumers lucky enough to live in Hema's delivery areas have always been price-insensitive but quality-sensitive.
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