Articles by 行业观察的

Another Foreign 'Budget Supermarket' Ventures into China's Retail: What Innovations Does It Bring?

As the global retail market continues to evolve, new players often inject fresh vitality and thought into the industry, such as Three Squirrels crossing over from snacks to 'lifestyle supermarkets', and Iceland Lab, a frozen food supermarket from the UK. At the end of April this year, Iceland Lab opened its first store in Beijing, drawing widespread industry attention, and recently announced a grand trial operation on June 28. Founded in 1972 and headquartered in Wales, UK, the company now holds a 17% market share in the UK and is known as 'the largest frozen food supermarket in the UK'.