Articles by 逄欣欣、甘婧

Trend: Calming Functional Beverages Continue to Grow, a New Category Set to Explode?

Calming beverages, a new category of functional drinks designed to induce relaxation or promote sleep, are gaining traction. With the global functional fortified beverage market valued at $92 billion in 2015, the calming beverage segment is projected to grow significantly, driven by rising disposable income and consumer demand for stress relief.