Management & Methods
Sales Revenue Tripled, Yet Delivery Drivers Halved: How Did She Do It?
Liaoning Anshan Hongye Hengda Trading Co., Ltd., founded in 1996, became the general agent for Arawana (under Yihai Kerry) in 2004, and by 2009, it was the first distributor in Northeast China to exceed 10,000 tons of small-pack oil. From 2013 to 2019, annual sales grew by 350% and average net profit by 500%. Despite being in a third-tier city, it ranks first in sales of Arawana Vitamin A Pure Fragrant Soybean Oil among hundreds of cities nationwide, and first in rice, flour, and dried noodles in Northeast China.
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