Consumer & Categories
Prices Rising Across the Board: Has the Baijiu Industry Emerged from the Shadows?
If one word could describe this year's baijiu market, it would be "rising." In the first half of the year, major distilleries held steady, but by the Mid-Autumn Festival, giants like Wuliangye, Moutai, Yanghe, and Guojiao suddenly raised prices on their flagship products. This has led many to wonder: after three years of decline, is the baijiu industry finally recovering? Moutai has been constraining its channels, and e-commerce platforms are showing goodwill.
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