Management & Methods
Behind Qudian Boss Luo's Single-Livestream 250 Million Yuan Sales
At 1 a.m., livestream e-commerce groups were abuzz with Qudian boss Luo's single-day 252 million yuan feat. The author analyzes the unsustainable tactics behind it and argues Qudian isn't aiming to become the next East Buy but to expand franchisees, highlighting Douyin as the best platform for new consumer brands.
李浩同学