E-commerce & Instant Retail
Do You Know How Major Retailers Operate Their Omnichannel Strategies?
Driven by the dual forces of consumption and technological upgrades, transitioning online has long been a consensus among traditional retailers. Starting with RT-Mart's Feiniu.com in January 2014, traditional retailers have successively tested online businesses, and by this year, after continuous exploration, the omnichannel retail systems of major retailers have begun to take shape. 01 Operating Models: Self-operated and Third-party in Parallel We have reviewed the omnichannel businesses of Walmart, RT-Mart, Carrefour, Yonghui, Bubugao, Wumart, China Resources Vanguard, and Bailian, and it can be seen that there are two omnichannel operating models for retailers: self-operated and cooperation with third-party platforms. RT-Mart, Yonghui, China Resources Vanguard, Bubugao, Carrefour, and Bailian all have their own independent O2O platforms. In addition, most retailers have also initiated cooperation with third-party platforms.
Kantar Retail