Retail Formats
Can the "Paid Membership Model" Become a Profitable Model for Convenience Store Development?
The added value of paid membership includes two aspects: paying for rights and paying for uniqueness, which means a dual exploration of member value and experience. In the latest 2022 China Convenience Store TOP100 list released by the China Chain Store & Franchise Association (CCFA), FamilyMart China (hereinafter referred to as "FamilyMart") ranked in the top ten with 2,666 stores. In addition to tactical adjustments in market scale, "Retail Business Finance" observed that FamilyMart launched a 128 yuan/year premium membership card in February this year, upgrading and renewing its member growth system while shifting its business strategy from "seeking quantity" to "seeking precision."
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