Consumer & Categories
Yili and Mengniu Come from Behind to Break Bottlenecks and Achieve High Growth
This article reviews the development history of China's dairy industry over the past 38 years, analyzing how Yili and Mengniu overcame bottlenecks to become industry leaders, and how the industry matured after the 2008 melamine incident. It also discusses the current competitive landscape and future trends.
国君食品饮料团队