Articles by 调戏电商

Aiming at the 200 Billion Yuan Future of Laundry: Can Liby's Large-Scale Entry Change the WeChat Business Market?

For the WeChat business market, Liby is a latecomer, but compared to most well-known traditional enterprises, Liby is definitely a pioneer in entering this channel. On August 1, Liby Group announced that it would enter the WeChat business market with its 'Dr. Clean' brand, with the main product being Dr. Clean laundry sheets. This famous traditional laundry brand is about to explore a new channel. What is Liby's motivation for entering the WeChat business? Due to the rapid and chaotic development of the WeChat business market, the term 'WeChat business' does not have a good reputation among the public. Usually, when we mention WeChat business, the first thing that comes to mind is the endless spamming in our friend circles.