Articles by 刘鸣 袁来

A Bottle of Milk, a Bottle of Drink's 'Private Domain': Is It Just Scanning a Code to Get a Coupon and Enjoy a Second Bottle for 1 Yuan?

Scan the QR code in the image to register. The concept of private domain has become familiar to traditional practitioners due to the pandemic. We often see how someone's business has grown significantly through private domain strategies, and in CVS convenience stores, KA outlets, and some terminals, we frequently see activities like scanning codes to receive red packets or coupons, or the first bottle for 1 yuan. Perhaps you have also scanned a code to add a WeChat account (official account, service account, or personal account) after purchasing a product. When you complete this action, you can be considered a 'private domain user' of that brand.