Management & Methods
An Old Hand's View on B2B: Good for Small Shops, Bad for Manufacturers—What Do You Think?
The article argues that e-commerce platforms, acting as secondary distributors, disrupt traditional FMCG distribution by undercutting prices and eroding dealer profits, while offering little benefit to manufacturers. It suggests that while e-commerce may benefit small retailers, it harms the entire supply chain and calls for strategic, long-term thinking over short-term gains.
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