Dealer Operations
Curing the Chronic Problem of Unauthorized Price Cuts by Secondary Distributors
Some secondary distributors, in order to meet sales targets and leverage distributor policies to boost other products, repeatedly cut prices, sometimes even below the factory price, causing headaches for many beverage distributors. This article analyzes the two major harms of such price cuts, the three unreasonable factors behind them, and proposes solutions to control the source and strengthen management.
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